The Office of Applied Strategy is an entirely new type of strategy practice that combines strategic consulting, think tank research and venture fund investing into a single practice. We partner with the world’s most important luxury, consumer, tech and entertainment brands and founders to enable growth through disruptive, anti-disciplinary thinking.
ABOUT US
The Office of Applied Strategy is an independent strategy practice. We advance a hybrid approach to problem solving, applying an anti-disciplinary approach to first-principle strategic thinking. We believe that truly disruptive, meaningful opportunities require anti-disciplinary thinking to unlock.
We operate as a consulting firm, think tank & venture fund. Our three divisions operate in parallel to each other, allowing us to imagine, build and apply new growth frameworks in luxury, culture and technology at all levels of scale.
CONSULTING FIRM
The consulting arm at OAS partners with the world’s most important brands and founders to unlock value through disruptive, anti-disciplinary thinking. We seamlessly straddle left and right brain disciplines to offer clients an integrated, ideas-driven, & data-backed approach to insights, innovation, business development, marketing and beyond.
In doing so, we often work with brands on ‘n+1’ type engagements: answering first-of questions around new business opportunities, go-to-market planning for product launches, cultural applications of novel technologies and insights around emerging consumer trends. While we work across industries – from fashion to fintech – the common thread across our work is the appetite to disrupt the playbook and chart new models of scaling and building brands.
OUR CONSULTING SERVICES
We staff teams to ensure we holistic mix of strategists from management consulting, design thinking, and creative strategy backgrounds. While we are able to work on a broad range of strategy questions for clients across industries, we have four distinct areas of focus that we have become known for by our clients:
- GROWTH
We identify sources of growth for organizations, optimizing their existing business across the full consumer funnel as well as mapping new revenue streams via category expansion, new audience development, portfolio management and acquisition targets.
Clients We've Done This For: Cartier, Target, e.l.f. Beauty, Estee Lauder - INSIGHTS
We generate quantitative and qualitative insights, both from primary and secondary sources, to understand consumer behaviors and cultural patterns to distill key insights that matter, helping businesses chart their roadmaps and strategic plans.
Clients We've Done This For: Nike, Grailed, Cash App, Mercedes Benz - ENERGY
We work with brands to ideate and develop entirely new ways of interacting with, showing up in, and applying technology to culture. From smaller scale applications like metaverse research for Ariana Grande to entirely new business models like Luna Luna, we help brands innovate through cultural marketing.
Clients We've Done This For: Sequoia Capital, Jordan, Diageo, Ariana Grande - EQUITY
We create compelling brands that resonate at the speed of culture today. We have developed brands from scratch with founders as well as repositioned multi-million dollar businesses that needed a new direction. We also ideate and help execute global brand campaigns, partnerships and activations.
Clients We've Done This For: Netflix, Prada, Valentino, David Zwirner
THINK TANK
The think tank arm at OAS invites staff, collaborators and friends of the firm as contributors to develop and publish theory-driven research around the future of culture, technology and society. We primarily publish our research as limited-edition printed matter in partnership with design friends.
Contributors embody the anti-disciplinary spirit of our practice and work across architecture, astrobiology, business, contemporary art, engineering, fashion design, public affairs, philosophy and beyond. Our methodology synthesizes intelligence from disparate modes of knowledge—from academic theory to lived experience to market data.
Our most recent research report, a 50-page piece of cultural theory and forecasting entitled "Hyper-Optimization," was featured in the February 2025 issue of The New Yorker.
VENTURE FUND
The venture fund at OAS empowers promising founders at the frontiers of culture, consumer and technology through angel funding and active incubation.
After investing in a founder, we actively work with and advise them on product development, market fit, and brand positioning over a 3-4 month period to accelerate them to their next funding or launch milestone.
CONTACT US
Please reach out to us at info@officeofappliedstrategy.com.