The Office of Applied Strategy is an entirely new type of strategy firm that combines management consulting, brand strategy, and think tank research into a single practice. We partner with the world’s most important luxury, consumer, tech and entertainment brands to enable growth at scale through disruptive, anti-disciplinary thinking.
ABOUT US
The Office of Applied Strategy is an independent strategy firm. We operate as a hybrid between a management consulting firm, brand strategy agency, and think tank — with a focus on brands at the intersection of culture and technology.
We partner with business and creative leaders at the forefront of culture and technology. Our practice combines the structured rigor of management consulting and cultural insights of brand strategy to seamlessly offer clients an integrated strategic approach to innovation, growth, branding, business development, marketing activations and beyond.
In doing so, we often work with brands to solve previously unasked questions around new systems, models and opportunities (what we call n+1 type strategy ), whether that's helping clients be first-to-market in a new category or disrupting conventional industry paradigms.
We believe that scale does not dilute a meaningful brand point-of-view, but acts as a transformational catalyst that requires a systematic, interdisciplinary approach to nurture.
OUR SERVICES
We are a full-stack strategy firm with a hybrid team composition capable of tackling both business and creative problems seamlessly. We come from a diverse set of disciplines ranging from architecture to art to finance and entrepreneurship. In a typical engagement, we staff teams to ensure we holistic mix of strategists from management consulting, design thinking, and creative strategy backgrounds.
While we are able to work on a broad range of strategy questions for clients across industries, we have four distinct areas of focus that we have become known for by our clients:
- GROWTH MAPPING & CATEGORY DEVELOPMENT:
We identify sources of growth for organizations, optimizing their existing business across the full consumer funnel as well as mapping new revenue streams via category expansion, new audience development, portfolio management and acquisition targets.
Clients We've Done This For: Cartier, Target, e.l.f. Beauty, Estee Lauder - BRAND POSITIONING & WORLDBUILDING:
We create compelling brands that resonate at the speed of culture today. We have developed brands from scratch with founders as well as repositioned multi-million dollar businesses that needed a new direction. We also ideate and help execute global brand campaigns, partnerships and activations.
Clients We've Done This For: Netflix, Prada, Valentino, David Zwirner - CULTURAL MARKETING & PARTNERSHIPS:
We work with brands to ideate and develop entirely new ways of interacting with, showing up in, and applying technology to culture. From smaller scale applications like metaverse research for Ariana Grande to entirely new business models like Luna Luna, we help brands innovate through cultural marketing.
Clients We've Done This For: Sequoia Capital, Jordan, Diageo, Ariana Grande - CONSUMER INSIGHTS & FUTURES FORECASTING:
We generate quantitative and qualitative insights, both from primary and secondary sources, to understand consumer behaviors and cultural patterns to distill key insights that matter, helping businesses chart their roadmaps and strategic plans.
Clients We've Done This For: Nike, Grailed, Cash App, Mercedes Benz
THINK TANK
We also run a think tank arm that regularly publishes research in collaboration with academic institutions, research firms and publishers. It invites staff, collaborators and friends of the firm as contributors to develop and publish research around the future of luxury, culture and society.
Previous research written by OAS includes the 2022 Highsnobiety x Boston Consulting Group report titled Luxury 3.0, and a 2023 social media trends report titled Social Media Futures Forecast.
Our most recent research report entitled "Hyper-Optimization" is now available and is being made available to friends of the house as an exclusive piece of printed matter.
CONTACT US
Case studies and research papers are available upon request. We also offer free scoping workshops for clients who want to engage with us but do not have a formal brief ready for us to respond to. Please reach out to us if you want to learn more.
Please reach out to us about new project inquiries at info@officeofappliedstrategy.com.