The Office of Applied Strategy is an entirely new type of strategy firm that combines management consulting, brand strategy, and think tank research into a single practice. We partner with the world’s most important luxury, consumer, tech and entertainment brands to enable growth at scale through disruptive, anti-disciplinary thinking.

Client:
Project:
Services:
Details:
Year:
  • Chanel
    Art & Culture Program Advisory
    Art & Culture Programming
    2024
  • Peter Do
    Revenue & Cash Flow Optimization
    Business Development
    2024
  • Penfolds
    Global Masterbrand Cultural Strategy
    Culture Strategy
    2024
  • Cartier
    New Category Development
    Go To Market Strategy
    2023
  • Grailed
    Cultural Marketing Opportunity Mapping
    Growth Mapping
    2023
  • KNWLS
    Brand House & Positioning
    Brand Strategy
    2023
  • Luar
    Brand Partnership Development
    Strategic Partnerships
    2023
  • Chanel
    Social Media Channel Strategy
    Influencer Strategy, Content Strategy
    2023
  • Emerson Collective
    Futures Forecasting Report
    Consumer Insights
    2023
  • e.l.f. Beauty
    Blue Sky Opportunity Mapping
    Growth Mapping
    2023
  • Luna Luna
    Digital Marketing Strategy
    Marketing Strategy
    2022
  • Jordan
    Brand Activation Development
    Creative Strategy, Culture Strategy
    2022
  • Estee Lauder
    Balmain Beauty Brand Development
    Business Development, Brand Strategy
    2022
  • Uniswap
    Brand Strategy & Identity Refresh
    Brand Strategy
    2022
  • Cash App
    Experiential Cultural Programming
    Creative Strategy, Culture Strategy
    2022
  • Starface
    Futurewise Brand Strategy
    Brand Strategy
    2022
  • Cowboy
    Social Media Strategy
    Content Strategy
    2022
  • Diageo
    Brand Collaboration Strategy
    Strategic Partnerships
    2021
  • Estee Lauder
    GlamGlow Business Reset Turnaround
    Business Development
    2021
  • SL Green
    Summit One Vanderbilt Brand Strategy
    Brand Strategy
    2021
  • Versace
    Campaign Strategy
    Creative Strategy, Advertising Campaigns
    2021
  • Ferragamo
    Campaign Strategy
    Creative Strategy, Activation Planning
    2020