The Office of Applied Strategy is an entirely new type of strategy firm that combines management consulting, brand strategy, and think tank research into a single practice. We partner with the world’s most important luxury, consumer, tech and entertainment brands to enable growth at scale through disruptive, anti-disciplinary thinking.
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ChanelArt & Culture Program AdvisoryArt & Culture Programming2024
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Riot GamesValorant VCTA Launch CampaignAdvertising CampaignsCase Study2024Read
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Mercedes BenzR&D Futures ForecastingCulture StrategyCase Study2024Read
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PenfoldsGlobal Masterbrand Cultural StrategyCulture Strategy2024
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GrailedCultural Marketing Opportunity MappingGrowth Mapping2023
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CartierNew Category DevelopmentGo To Market Strategy2023
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Cash AppGen-Z Youth Consumer InsightsConsumer InsightsCase Study2023Read
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Lululemon'Find Your Wellbeing' APAC CampaignCreative Strategy, Activation PlanningCase Study2023Read
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ChanelSocial Media Channel StrategyInfluencer Strategy, Content Strategy2023
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Emerson CollectiveFutures Forecasting ReportConsumer Insights2023
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e.l.f. BeautyBlue Sky Opportunity MappingGrowth Mapping2023
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Sequoia CapitalSocial Media StrategyContent StrategyCase Study2022Read
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Luna LunaDigital Marketing StrategyMarketing Strategy2022
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JordanBrand Activation DevelopmentCreative Strategy, Culture Strategy2022
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Estee LauderBalmain Beauty Brand DevelopmentBusiness Development, Brand Strategy2022
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UniswapBrand Strategy & Identity RefreshBrand Strategy2022
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Cash AppExperiential Cultural ProgrammingCreative Strategy, Culture Strategy2022
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StarfaceFuturewise Brand StrategyBrand Strategy2022
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NikeFuture of Media Research ReportConsumer InsightsCase Study2022Read
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CowboySocial Media StrategyContent Strategy2022
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DiageoBrand Collaboration StrategyStrategic Partnerships2021
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Ariana Grander.e.m. Beauty Brand PositioningBrand StrategyCase Study2021Read
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Estee LauderGlamGlow Business Reset TurnaroundBusiness Development2021
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SL GreenSummit One Vanderbilt Brand StrategyBrand Strategy2021
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ValentinoCampaign & Celebrity Ambassador StrategyCreative Strategy, Advertising CampaignsCase Study2021Read
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VersaceCampaign StrategyCreative Strategy, Advertising Campaigns2021
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FerragamoCampaign StrategyCreative Strategy, Activation Planning2020
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PradaCampaign & Runway StrategyCreative Strategy, Advertising CampaignsCase Study2020Read
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NetflixNetflix Films Social Media StrategyContent StrategyCase Study2020Read
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David ZwirnerE-Commerce & Editorial Content StrategyContent Strategy, E-Commerce StrategyCase Study2020Read