OFFICE OF APPLIED STRATEGY
The Office of Applied Strategy is an independent strategy firm. We operate as a hybrid between a management consulting firm, brand strategy agency, and think tank — with a focus on brands at the intersection of culture and technology.
We partner with business and creative leaders operating at the forefront of culture and technology such as Prada, Netflix, Sequoia Capital, and David Zwirner.
Our practice combines the structured rigor of management consulting and cultural insights of brand strategy to seamlessly offer clients an integrated strategic approach to innovation, growth, branding, business development, marketing activations and beyond.
In doing so, we often work with brands to solve previously unasked questions around new systems, models and opportunities – whether that's helping clients be first-to-market (such as developing a direct to consumer e-comm strategy for David Zwirner) or disrupting conventional industry paradigms (such as working with Sequoia Capital on a founder-focused social media strategy).
We believe that scale does not dilute a meaningful brand point-of-view, but acts as a transformational catalyst that requires a systematic, interdisciplinary approach to nurture.
Typically, we work with clients on defining a strategy and translating that into an actionable roadmap, operating model, and implementation plan. We engage with brands both on a macro-scale (such as defining the global editorial strategy for Netflix Films), or on specific brand activations (such as Prada's Spring Summer 2021 campaign).
We also run a think tank arm that regularly publishes research in collaboration with academic institutions, research firms and publishers, such as Highsnobiety and Boston Consulting Group (eg: our white paper on the future of influencer marketing in China for Gen-Z luxury consumers).
Case studies and research papers are available upon request.
Please reach out to us about new project inquiries at email@example.com.
We operate as a hybrid between a management consulting firm, brand strategy agency, and think tank — with a focus on brands at the intersection of culture and technology.
Our unique setup allows us to seamlessly bridge the gap across business, culture and research in order to provide compelling strategies and systems to clients that allow them to respond confidently to the future.
We operate in an agile manner, often building custom teams for clients—pulling in collaborators from tech, academia, management consulting, creative agencies, finance and beyond. This way, clients don't have to deal with bloated agency staffing on engagements.
ABOUT TONY WANG
Tony is a business executive and strategy consultant with over a decade of multinational experience in luxury, tech and management consulting. He founded the Office of Applied Strategy in 2020 to address the white space in strategy consulting for business questions that required both the structured rigor of management consulting and cultural insights of brand strategy.
Prior to founding OAS, he has held leadership roles at various luxury companies overseeing brand and content strategy such as SSENSE and Barneys New York. He has previously worked at McKinsey, Google & IDEO.
Tony holds a B.S. in Economics from The Wharton School, and a Master’s in Bioethics from the University of Pennsylvania's School of Medicine.